Lisbon2026

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AirOps  ·  All-Hands Keynote Thursday · 09:00 · MAAT
When
April 22 – 26, 2026
Where
Lisbon, Portugal
Who
All of us · 150 strong
Hashtag
#AirOpsLX26

Olá.

AirOps ❤ MAAT · venue gratitude
Lisbon2026
Before we go anywhere new

A little bit of how we got here.

03
Lisbon2026

We started here.

2023the founding cohort
Year 1 · the founding cohort05
Offsite #2 · El Calafate · 2024
The thesis sharpens
2024
Patagonia,
Argentina
$2.4M
ARR · end of 2024
2.0×
year-over-year growth
+18
enterprise logos
Lisbon2026

By 2024, the point of view was good.

2024
Year 2 · enterprise wakes up07
Offsite #3 · Ciudad de México · 2025
The breakout year
2025
Ciudad de
México
$12.7M
ARR · end of 2025
5.4×
year-over-year · the breakout
+82
enterprise logos
Lisbon2026

2025: the breakout.

2025
Year 3 · the breakout · 4× the prior cohort09
Year to date · still climbing
2026
Offsite #4 · Lisbon · April 2026
Lisboa, Portugal
$20.1M
ARR · today
+50
logos so far this year
$60M
target · by year-end
Lisbon2026

2026 so far…

2026
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Lisbon2026

Why are we all in the same room?

12
Lisbon2026
Two things, both important

To get sharp on where we’re going. To build the relationships that carry us across the finish line.

12b
Our mission
MISSION

Where leading brands win the battle for attention with content that both humans and agents love.

14
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Positioning

The end-to-end platform for AI search that drives growth for today’s top brands.

15
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TODAY

Our customer’s reality.

16
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In service of the customer going through this

Our commitment is to be the team they trust to land them on the other side winning.

16b
Lisbon2026

Let’s reflect on our learnings.

14
Lisbon2026
Where we bet right

Three bets that landed.

13
Lisbon2026
Bet 01 of 03 · channel

AI search would be the channel.

Monthly AI sessions by surface (US) - Similarweb
Monthly AI sessions · US · Similarweb · 0 to 5B in 2 years
13a
Lisbon2026
Bet 02 of 03 · up funnel

Got a head start on the data layer.

Building the whole pie · not one thin slice

OTHER PLAYERS
AI search tracking
Off-site influence
On-page content quality
Change history
GSC + GA metrics
Competitors own one slice.
We own the pie.
13b
Lisbon2026
Bet 03 of 03 · down funnel

Our SA Team and Deep Workflow Offering.

#wins a SA-team highlight reel
Workleap
Palmer JonesWorkleap / ShareGateon MCP-driven reporting
“You guys are the best… and you specifically.”
🎉 12🚀 8💜 5
Aylo
John SellersAylo / TrafficJunky
“John’s been a tremendous help… white glove experience… top notch customer service.”
🙌 14👏 9💜 6
Rhino Africa
Zoe FebreroRhino Africa
“She’s done an amazing job. Thank you so so much.”
💜 11🎉 7🌍 5
Metadata
Elmi AbdullahiMetadata
“Elmi’s great… quality… top notch. Love working with him.”
🙌 10🚀 7💜 4
Weedmaps
Henry Moses JrWeedmaps
“This is high praise… hilariously so much better than what we got from our internal ML team.”
😂 16🔥 9💜 6
Parallel.ai
William ReedParallel.ai
“This is awesome. You nailed it.” · “That’s incredible amazing work.”
🚀 13💯 8💜 5
Fishbowl
Anton O’MalleyFishbowl
“Revolutionary… insane… I love AirOps.”
🤯 18🔥 11💜 8
8am
Melanie Dell’Olio8am
“Playbooks are awesome… the workflow process go so much faster… the output is even better.”
🎉 14⚡ 9💜 6
Joblogic
Jeremy KaoJoblogicon HubSpot publishing
“Works awesome.”
👏 9🚀 7💜 4
13c
Lisbon2026

Three bets that didn’t land.

13d
Lisbon2026
Lesson 01 of 03 · the value moves outward

Our product lacked opinion.

If you build what is obvious and unopinionated · the value is short lived.

TODAY TOMORROW FOCUS HERE
14
Lisbon2026

Two more lessons we are taking forward.

02
The market’s word
Our narrative was unclear.
Buyers describe us in 5 different ways.
03
The buyer we missed
We spoke to the builders, at the expense of the CMO.
14b
Lisbon2026

The world is shifting fast.

20
Lisbon2026
The competitive reality
Profound dominates the visibility tracking narrative.
Our funnel is full of their customers.
Marketers want real outcomes from action.
We are going to give it to them.
LFG.
21
Lisbon2026
Claude / Anthropic · the bar got raised
Claude commoditized content workflows.
Workflows and features get copied overnight.
What wins in content and software is far from the models.
It’s the hard to replicate.
It’s the concrete outcomes.
That is exactly what we are building.
22
Lisbon2026

AirOps is the only platform built to win the AI search channel end to end.

23
Lisbon2026

How we win this thing.

23
01
Services
Wow
02
Platform
Ship
03
Data flywheel
Compound
here they are →
23c
★
Pillar 01 of 03 1 of 3
01
Services.
wow.

World class. Unmatched. Working with us is the easiest part of the buyer’s job. NDR is the proof.

here we go · deep dive starts→
Lisbon2026
Pillar 01 · Services
$80B.
The services market that is about to change forever.
26
Lisbon2026
Pillar 01 · Services · the proof

Offsite is on an incredible ramp.

Offsite QoQ growth — Q4 25 to Q2 26 projected Offsite customer wins — Zola, Synthesia, Sanity
Customers buying it. Customers winning with it.
26b
Lisbon2026
Pillar 01 · Services · the next move

Now we go further.

01 · Up-market
$1M+
Deals
Decisively, move into the enterprise.
02 · Up-level
AirOps Strategy
Fill in gaps in our current offering.
03 · Expand
Offsite
?
?
Build new lines on the Offsite playbook.

Bigger outcomes · Increased NDR
AirOps as infrastructure.

26c
★
Pillar 02 of 03 2 of 3
02
Platform.
ship.

End to end. On the channel everyone else just walked away from. Insights to action to results. AirOps Next ships May 13.

here we go · deep dive starts→
May 13 · 2026·AirOps Next · the launch·end-to-end · outcomes that compound·May 13 · 2026·AirOps Next · the launch·end-to-end · outcomes that compound·May 13 · 2026·AirOps Next · the launch·end-to-end · outcomes that compound·May 13 · 2026·AirOps Next · the launch·
Pillar 02 of 03 · Platform · the launch
Date
May 13 · 2026
Where
Everywhere AirOps shows up
For
Customers, prospects, the room
Status
● Locked · ship it
The platform launch

AirOps Next.

End-to-end. Outcome-led. The platform that takes you all the way.
Approved · the team
★
airops.com / next·May 13 · the launch·end-to-end·outcome-led·airops.com / next·May 13 · the launch·end-to-end·outcome-led·airops.com / next·May 13 · the launch·end-to-end·outcome-led·
Lisbon2026
Pillar 02 of 03 · Platform · 2 of 4 · the agent
Meet our agent

Quill.

Quill takes the customer end-to-end through the platform · from problem identification to a play that runs and reports.

01
What number are you trying to move?
02
Builds the play · strategy, schedule, connectors, approvers, impact tracking
03
Runs the play with your team in the loop
04
Reports the win, makes the next play start sharper
Quill
Quill · from the AirOps Next conference brand
33
Lisbon2026
Step 1 of 3

Start Quill from anywhere.

See a chart that needs attention. See an opportunity. See a problem. Open Quill right where you are · no context-switching.

From the Insights chart
From the home dashboard
From any play, any page, any inbox item
Start Quill from the Insights chart Start Quill from the home dashboard
From Insights · from Home · from anywhere
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Lisbon2026
Step 2 of 3

Construct the play with Quill.

Tell Quill what you want to move. It picks the right playbook, drafts the strategy, sets the cadence, and gets your sign-off · right in chat.

Real reasoning, not a form
Playbooks tuned to your brand & channel
One conversation · one launchable play
Construct the play in chat with Quill Playbook studio with tools and instructions
Chat with Quill · or open the playbook studio
35
Lisbon2026
Step 3 of 3

Run the play.

Slack ping
Slack notification: your playbook needs review
Quill notifies the right person, in the right channel.
Inbox · awaiting review
Inbox with pending reviews
One inbox for everything Quill needs from you.
Feedback in context
Page editor with Quill suggestions in side panel
Approve, edit, or refine · right where the work happens.

The team stays in the loop.

36
Lisbon2026
The outcome

The play tracks the outcome.

Airbnb
A single play · live last 30 days
Airbnb · Paris experience listings FAQ refresh
AI Visibility
Citation rate · 30 days
+5.2%
▲ 14 pages refreshed
Traffic
Sessions · refreshed pages
+8%
▲ on refreshed pages
Rankings
Avg position · tracked queries
#14 → #4
▲ 10 positions

AirOps loves outcomes.

Each marker = a content refresh
37
Pillar 03 of 03 3 of 3
03
Data flywheel.
compound.
Lisbon2026

The goal post moved.

What used to win
Workflow complexity.
Outputs.
→
What wins now
Context + Data.
Outcomes.

We are evolving and focusing to own this next chapter.

35
Lisbon2026

Three layers of data that compound.

01 · Brand
Their brand, deeper than anyone.
Brand kit, positioning, voice, do-nots · owned end to end so every play sounds like them.
02 · Channel
AI search, mapped.
Where to invest, who’s winning, where the gaps are. The whole channel as a live map.
03 · Signal
What actually moves the number.
Real performance signal from every play, every page, every cycle · fed back into the system.

Each layer compounds. Get better every single day.

35b
Lisbon2026

This is how we become uncatchable.

01 · Engineering
Build the data advantage.
A huge engineering priority. Deeper, more unique, higher quality · and compounding faster than anyone.
02 · Sales + CX
Prove the outsized outcomes.
Every customer win is a proof point. Every proof point earns the next deal · and feeds the flywheel.
The next 6 months · the window we run through.
35c
Lisbon2026

The difference today is not big enough.

Traffic ↑
Organic + AI traffic growth
ChatGPT
Claude
Profound
Agencies
AirOps
SEO ↑
Google rank & visibility
ChatGPT
Claude
Profound
Agencies
AirOps
AEO ↑
AI search citation rate
ChatGPT
Claude
Profound
Agencies
AirOps
Cost ↓
$ per winning outcome · lower is better
ChatGPT
Claude
Profound
Agencies
AirOps

With extreme focus, the difference tomorrow will be undeniable.

35d
Lisbon2026
6×
Better outcomes per dollar

With focus on our customer and our use case, we get to a materially better level of impact for every dollar.

“In competitive markets, the gap between fine and great is the whole ballgame.”
Jamin Ball · Clouded Judgement
42
Lisbon2026

We are in a competitive sport.

Focus is everything.

Great strategy means saying no to great ideas.

44
Lisbon2026
Coming out of Lisbon

My ask of all of you.

35a
Lisbon2026
My ask of all of you

Show up every day like we intend to win this thing.

1 of 3
35
Lisbon2026
Ask 01 of 03 · the human across the table

Care deeply about getting our customer promoted.

Through real outcomes. Numbers we move. Stories they tell their CEO. Their win is our win.

2 of 3
35a
Lisbon2026
Ask 02 of 03 · the standard

Push for excellence at every touch point.

Every email. Every call. Every screen. Every line of code. Every Slack reply. Good is no longer good enough.

3 of 3
35b
Lisbon2026
The room test

A brand is what people say about you

when you’re not in the room.

The brand we are building 45a
Lisbon2026
Tim Cook
Tim Cook
9:41 5G
‹
Sundar ›
iMessage · Today 9:41 AM
Just saw the retirement news 🎩
huge congrats brother 🎉
means a lot 🙏 you’re next pal❤️
btw...
how come ChatGPT keeps recommending Apple TV shows to me?? 😂
lol all in-house team 🤷‍♂️
OK, fine.
It’s AirOps.
I’ll intro you but you owe me 😈
we pay you $30b a year
calm down 😂😂
+ iMessage 🎤
9:43 5G
‹
Joz ›
iMessage · Today 9:43 AM
yo joz
remind me how we crushing chatgpt rn? sundar asking
AirOps. All AirOps.🔥
how we hit our number every quarter
team’s incredible. powers all our content.
shapes the entire agent narrative💯
Friends & Neighbors is doing numbies 📈
we’re straight up mogging HBO 😂
no notes 🐐‼️
+ iMessage 🎤
46
Lisbon2026

One last thing.

36
Lisbon2026
🙏
37
Lisbon 2026 · LFG
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